Leads leak between your ads, CRM and sales team.

I don't hand you a deck. I ship the system.

I'm Rukesh, a Marketing FDE: a forward-deployed engineer for marketing. I join your team, find where leads leak, and build the fix in your own tools. 8+ years in fintech, medtech, edtech and B2B.

For founders and growth teams at B2B startups in India, the Gulf and the US.

Google Ads & SA360 certified · HubSpot certified · Executive MBA · Code on GitHub

Marketing FDE in practice: real problems, systems that run

From one embedded engagement with a fintech (name withheld), plus my own builds. Each card is one problem a team had, and what runs now.

One fintech (name withheld) · 7 problems fixed · 43 automations · 700 live runs · only 3 failed (0.4%)

• An AI that reads the history and drafts the reply: Before a rep replies, the AI reads the CRM, email, LinkedIn chat and call notes, then drafts the reply. A person still checks and sends. Saves 30+ min per contact (self-reported).
• Ad budget that follows revenue, not clicks: Reads what sales reps wrote about each lead, and tells you which campaigns to scale, cut or pause. In testing it made the right call on 10 of 12 campaigns.
• Move off your old CRM without losing a deal: Moved a fintech off Zoho into a self-hosted CRM: 10,900+ contacts and 342 deals, in 6 steps, with a 15-minute sync during the switch.
• AI outbound that writes to the right people: Finds the right people, checks they are a good fit, writes a short LinkedIn message for each, and sends it. Every step is logged.

See all examples → · Free n8n templates →

Client work

• Home.LLC — Website, acquisition and sales workflows: 15% lower Meta CPA; 35% organic traffic growth in 4 months.
• LUMIN INC — Outreach and expo activation: 200+ qualified booth visits in 2 days.
• DPS & Pallavi — Marketing infrastructure across 28 schools: 99% lead-routing accuracy.

How I build: AI does the typing, I make the calls

I'm not a classic software engineer. I'm a marketer who builds with AI tools: Claude, Cursor, Codex and n8n.

I decide what to build, because I've run the campaigns and sat in the sales reviews. The AI tools help me write the code.

Then I check it like a client would. Tests. A real run on real data. Docs you can read.

My own builds are on GitHub, and the client templates are free to download. Look before you book.

How it works: embed, diagnose, ship, hand over

Built inside your team. Handed over to your team.

Tech companies send engineers to sit with a customer and build what they need. I do the same for marketing. I join your team and your tools, find where leads leak, build the fix myself, and hand over the code, the keys and the docs.

Start with a free 15-minute call

Bring the ad account, CRM flow or manual task that's eating your week. You leave with a short diagnosis, the first thing I'd build, and what it would cost.

Fixed scope and fixed price, agreed before I start. You own the code, the data and the keys.

Book a free 15-min call · About Rukesh → · Free resources →