Centralise marketing for 28 campuses: hiring, tech stack and CRM workflows.
Results
Scope: 28 Schools
Routing Accuracy: 99%
Conversion: +18%
Retention: +22%
Organic Traffic: +30%
Keyword Growth: +25%
Methodology
Audit
Centralise
Automate
Scale
Measure
Strategy & Execution
Operational Scale: Migrated 28 static websites to a unified WordPress CMS. Hired and trained a centralized social media team.
Lead Management: Architected a centralized lead flow using LeadSquared. Implemented pin-code-based logic to auto-route leads to the nearest campus.
Call Center Optimization: Deployed Effebot for automated qualification. Built dashboards to track lead scoring and agent performance.
Performance Marketing: Structured Google Ads campaigns and Meta DCTs across all campuses, lifting conversion by 18% and organic traffic by 30% with 25% keyword growth.
What I Delivered
CMS Migration: 28 static school websites migrated to a unified WordPress CMS with centralised admin control.
LeadSquared CRM: Pin-code-based routing logic auto-assigning every inbound lead to the nearest campus, 99% routing accuracy.
Call Center System: Effebot automated qualification deployed with lead scoring dashboards tracking agent performance.
Social Media Operation: Centralised team hired and trained, running a consistent Buffer publishing calendar across all 28 campuses.
Ad Infrastructure: Google Ads + Meta DCT campaigns structured and launched across all 28 campuses.