Build a B2B lead engine from technical SEO, LinkedIn outreach and expo activation.
Results
Organic Traffic: +30%
Expo Leads: 200+
Network Growth: +230%
Demo Conversion: 18%
Methodology
Research
Optimise
Outreach
Activate
Close
Strategy & Execution
Technical SEO: Conducted deep-dive keyword analysis for hospital decision-makers. Compressed assets and cleaned code to improve load speed by 20%. Organic traffic rose by 30% in 6 months.
LinkedIn Authority: Scaled the Director's profile from 150 to 500+ strategic connections.
Automated Outreach: Built a Make.com integration to push leads from Dripify/Aimfox directly into HubSpot.
Expo Activation: Executed a hyper-targeted geo-fencing campaign around the venue. Drove 200+ qualified booth visits in 2 days.
What I Delivered
SEO Keyword Map: Hospital decision-maker keyword strategy targeting procurement and clinical leads; +30% organic traffic in 6 months.
LinkedIn Authority Build: Director's profile scaled from 150 to 500+ strategic connections through targeted outreach campaigns.
CRM Integration: Make.com pipeline pushing Dripify/AimFox leads directly into HubSpot with zero manual entry.
Expo Geo-Fence Campaign: Hyper-targeted ad activation around expo venue driving 200+ qualified booth visits across 2 days.