Building a Digital Lead Engine

Client: Home LLC (Fintech)

Role: Senior Digital Marketing Manager

Industry: Fintech

Build the full digital marketing engine ahead of an investor showcase: website, SEO, paid acquisition and automation.

Results

Website Deployment: Launched a high-performance website in 4 months, passing all Core Web Vitals assessments.
SEO Architecture: Audited technical SEO using Semrush. Resolved crawl errors and improved page load speeds by 10%, lifting search visibility by 20%.
Content Strategy: Developed a 'repurpose-first' model (Blogs -> Videos -> Podcasts), increasing organic traffic by 35% in 4 months.
Paid Acquisition: Managed Google Ads with an 18% CTR. Utilized Dynamic Creative Testing (DCT) on Meta to cut CPA by 15% and drive 1.4x ROAS.
Automation: Designed end-to-end sales workflows, automating the journey from initial touchpoint to final sale.

Website Launch: High-performance site deployed in 4 months, passing all Core Web Vitals assessments.
SEO Architecture: Full technical audit via Semrush; crawl errors resolved, page load speed improved by 10%, search visibility up 20%.
Paid Campaigns: Google Ads (18% CTR) + Meta DCT setup cutting CPA by 15% at 1.4x ROAS.
Content Engine: Repurpose-first editorial calendar: Blog -> Video -> Podcast, driving +35% organic traffic in 4 months.
HubSpot Workflow: End-to-end sales automation from lead capture through to final close, zero manual handoffs.