Engineer a full-stack digital marketing operation to support a critical investor showcase, covering website deployment, SEO architecture, paid acquisition, and automation.
Results
Traffic Growth: +35%
ROAS: 1.4x
CPA: -15%
Search Visibility: +20%
Methodology
Audit
Architect
Launch
Optimise
Automate
Strategy & Execution
Website Deployment: Launched a high-performance website in 4 months, passing all Core Web Vitals assessments.
SEO Architecture: Audited technical SEO using Semrush. Resolved crawl errors and improved page load speeds by 10%, lifting search visibility by 20%.
Content Strategy: Developed a 'repurpose-first' model (Blogs -> Videos -> Podcasts), increasing organic traffic by 35% in 4 months.
Paid Acquisition: Managed Google Ads with an 18% CTR. Utilized Dynamic Creative Testing (DCT) on Meta to cut CPA by 15% and drive 1.4x ROAS.
Automation: Designed end-to-end sales workflows, automating the journey from initial touchpoint to final sale.
What I Delivered
Website Launch: High-performance site deployed in 4 months, passing all Core Web Vitals assessments.
SEO Architecture: Full technical audit via Semrush; crawl errors resolved, page load speed improved by 10%, search visibility up 20%.
Paid Campaigns: Google Ads (18% CTR) + Meta DCT setup cutting CPA by 15% at 1.4x ROAS.
Content Engine: Repurpose-first editorial calendar: Blog -> Video -> Podcast, driving +35% organic traffic in 4 months.
HubSpot Workflow: End-to-end sales automation from lead capture through to final close, zero manual handoffs.