Design and run the growth strategy for a fintech (a neo bank): acquisition, SEO, cold outreach, affiliates and an 8-month GTM roadmap. Then build the GTM system it runs on.
Results
GTM Roadmap: 8 Months
Outreach Model: 3-Sender
SEO Milestones: 7 Tracked
Deliverables: 9 Completed
Methodology
Roadmap
ICP
Outreach
SEO
Affiliate
Strategy & Execution
8-Month GTM Roadmap: Defined acquisition, onboarding, and retention milestones across an 8-month plan — with sequenced execution across channels and a phased budget model aligned to pre-launch and post-launch phases.
ICP Automation & GTM Stack: Built a targeting framework mapping ideal fintech user profiles, then built the GTM stack: a self-hosted Twenty CRM as the single source of truth, migrated from the old CRM and connected to meeting notes and bookings. LinkedIn (HeyReach) syncs both ways and Outlook sales emails run through n8n, with AI-drafted replies on NVIDIA Nemotron.
SEO Execution — 7 Milestones: Technical SEO audit, keyword research, competitor gap analysis, on-page optimisation, backlink audit, AI visibility check, and month-end reporting — tracked across a dedicated SEO master tracker.
Affiliate Partner Program: Assessed affiliate fit across fintech and adjacent ecosystem partners, built outreach flows and program brief, and initiated help-first sends to high-fit affiliate candidates.
What I Delivered
8-Month Growth Strategy: Full GTM roadmap covering acquisition, onboarding, and retention with phased milestones.
Execution Blueprint: Stakeholder-ready deck outlining channel priorities, budget phasing, and team responsibilities.
ICP Automation & GTM Stack: A self-hosted Twenty CRM as the single source of truth, migrated from the old CRM and connected to meeting notes and bookings. LinkedIn (HeyReach) synced both ways and Outlook sales emails through n8n, with AI-drafted replies on NVIDIA Nemotron.
Marketing FDE examples: The CRM and automation work from this engagement is shown as 7 Marketing FDE examples. See the examples
3-Sender Outreach System: Smartlead + HeyReach campaigns across Founder/Co-Founder/CTO personas with refreshed sequences.
SEO Tracker & Audit: 7-milestone SEO execution tracker with technical audit, keyword map, and backlink strategy.