Support the JioMart beta launch while growing in-store sales at Reliance Smart through targeted promotions.
Results
New Customer Sign-Ups: +20%
Procurement Cost: -15%
Monthly Sales Growth: +10%
Methodology
Onboard
Promote
Convert
Merchandise
Measure
Strategy & Execution
Beta Go-to-Market: Supported the JioMart beta rollout on the ground — driving new customer sign-ups through in-store activation and assisted onboarding at Reliance Smart outlets.
In-Store Promotions: Ran targeted promotional campaigns tied to category priorities and footfall patterns, lifting monthly sales growth by 10%.
Category Management: Worked category-level assortment and pricing against procurement targets, contributing to a 15% reduction in procurement cost.
Online-Offline Bridge: Converted walk-in shoppers into JioMart app users, using the physical store as the acquisition channel for the beta platform.
What I Delivered
Beta Sign-Up Drive: In-store acquisition motion for the JioMart beta, delivering +20% new customer sign-ups.
Promotion Calendar: Targeted in-store promotional programme aligned to category priorities and footfall.
Category Plan: Assortment and pricing work supporting a 15% procurement cost reduction.
Sales Outcome: 10% monthly sales growth across the managed store scope.