High-Volume B2B Prospecting

Open Rate: 45%
Reply Rate: 12%

Client: B2B Client

Role: Outreach Strategist

Industry: B2B Services

Personalise cold outreach at scale with AI-driven prospecting.

Results

Data Enrichment: Built workflows to scrape and verify contact data for high-value targets.
Hyper-Personalization: Used generative AI to craft unique message variables based on prospect news or LinkedIn activity.
Campaign Optimization: A/B tested subject lines and call-to-actions to maximize open rates.

Prospect Database: High-value contact list built and verified via Apollo.io + Clay data enrichment workflows.
Instantly.ai Sequences: Multi-step cold email campaigns with A/B tested subject lines and call-to-action variants.
AI Personalisation Layer: Generative AI message variables crafted from LinkedIn activity and company news per prospect.
Reply Management Workflow: Organised inbox handling system for managing 12% reply volume at scale without bottlenecks.
Campaign Results: 45% open rate and 12% reply rate documented across the test period, well above B2B cold email benchmarks.