F&B Full-Funnel Meta Paid Media

Client: Munchief (F&B Brand)

Role: Performance Marketing Strategist

Industry: Performance Marketing

Design a full-funnel Meta ads strategy for Munchief, a food brand expanding across Hyderabad and Surat, with city-specific budgets and creative.

Results

City Market Strategy: Designed city-specific funnel architectures for Hyderabad and Surat — adapting creative angles, audience targeting, and budget allocation to each market's competitive dynamics and consumer behaviour.
Meta Full-Funnel Architecture: Built awareness to consideration to conversion campaign structure with DCT creative testing and audience segmentation — separate ad sets for prospecting and retargeting at each funnel stage.
Founder Awareness Deck: Produced a founder-facing awareness strategy deck outlining brand positioning, paid reach model, and city rollout sequence for internal alignment and investor communication.
City Budget Framework: City-specific budget allocation model balancing acquisition cost targets vs. brand awareness KPIs — with recommended CPL thresholds per market and reallocation triggers.

Ad Funnel Deck — Hyderabad: Full-funnel Meta strategy tailored for the Hyderabad market with creative direction and audience plan.
Meta Full-Funnel Plan — Surat: City-specific Meta campaign architecture and creative brief for the Surat expansion.
Founder Awareness Deck: Brand positioning and paid reach strategy deck for founder and stakeholder alignment.
City Budget Framework: Budget allocation model with per-market CPL targets and spend reallocation logic.
PM Brief: Shared performance marketing brief covering campaign objectives, timelines, and KPIs.