Automated PPC Campaign Construction

Client: Google Ads Client

Role: PPC & Automation Lead

Industry: Advertising

Cut manual campaign setup with an AI-assisted Google Ads build workflow.

Results

• Setup Time: -80%
• Quality Score: 8/10 avg

Methodology

1. Intent
2. Structure
3. Automate
4. Govern
5. Scale

Strategy & Execution

• Intent Discovery: Utilized AI tools to group keywords by semantic intent rather than just lexical match.
• Dynamic Structure: Automated the creation of Single Keyword Ad Groups (SKAGs) or thematic groups based on volume.
• Governance: Implemented scripts to pause low-quality score keywords automatically.

What I Delivered

• Semantic Keyword Groups: AI-clustered keywords by intent rather than lexical match, improving ad relevance and Quality Score.
• SKAG/Thematic Structure: Automated ad group creation framework based on search volume and intent tier.
• Google Ads Scripts: Auto-pause logic for low-quality score keywords, reducing wasted spend without manual monitoring.
• Quality Score Framework: Average 8/10 Quality Score maintained across campaigns through structural best practices.
• Setup Time Reduction: Campaign build time reduced by 80% through end-to-end workflow automation.

Tools & Technologies

• Google Ads Scripts
• OpenAI API
• Google Sheets

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