AI-Built Bulk School Campaigns

DPS Branches: 5
Campaigns Launched: 18
Avg CPL Reduction: -30%
Avg CPA Reduction: -20%
Relevant Leads: +60%

Client: DPS Schools (5 Branches)

Role: AI Campaign Operations & Performance Marketing Lead

Industry: EdTech

Launch and run 18 admission campaigns across 5 DPS branches with Claude and Manus AI, keeping ads local and acquisition costs down.

Results

AI Campaign Architecture: Used Claude and Manus AI to turn branch goals, admission priorities, and parent intent into campaign structures, keyword themes, ad groups, and localized messaging angles.
Bulk Launch Workflow: Built a repeatable launch system for 18 separate campaign tracks across 5 DPS branches, standardizing naming, budgets, geo-targeting, and school-specific admission offers.
Creative & Relevance System: Generated and refined branch-wise ad copy, search themes, and landing page angles with AI so each campaign matched the local parent decision journey more closely.
AI-Assisted Maintenance: Reviewed search terms, CPL movement, CPA trends, and lead quality signals through AI-supported analysis, then used the findings to guide weekly budget and copy optimizations.
Lead Quality Feedback Loop: Connected campaign decisions with admissions team feedback to improve relevance, reduce wasted inquiries, and prioritize campaigns producing qualified parent conversations.

18 Campaign Builds: Structured across 5 DPS branches using AI-generated campaign architecture, naming, budgets, geo-targeting, and admission offers standardised.
Branch-Wise Ad Copy: Localised messaging and search themes generated via Claude + Manus AI, matched to local parent decision journeys.
Bulk Launch System: Repeatable workflow reducing campaign setup from days to hours across each new branch or admission cycle.
Lead Quality Loop: Admissions team feedback integrated into weekly optimisations, improving relevance and reducing wasted inquiries.
CPL/CPA Tracker: Google Sheets dashboard tracking weekly performance across all 18 campaigns; CPL -30%, CPA -20%.