AdTech Automation Suite — n8n & Google Ads Scripts
Client: Internal / K-Innovative Hub
Role: Marketing Automation Engineer
Industry: Advertising
Automate repetitive paid media work across a multi-client MCC: reporting, LinkedIn scheduling, maintenance scripts and 404 checks.
Results
Script Types: 3 Custom
Scope: MCC-Level
Methodology
Audit
Script
Automate
Deploy
Monitor
Strategy & Execution
Google Ads Reporting Bot: Built an n8n workflow automating weekly Google Ads performance reports across the MCC — pulling campaign, ad group, and keyword data, formatting into a structured report, and delivering to Slack and email.
LinkedIn Content Scheduler: Automated LinkedIn post scheduling via n8n — connecting the content calendar to a direct publish pipeline with auto-formatting and approval gate.
MCC-Level Google Ads Scripts: Custom JavaScript scripts running account-level maintenance: 404 destination URL detection, negative keyword mining from search terms reports, and bid rule enforcement — all auto-triggered on schedule.
Operational Impact: Reporting, scheduling and account maintenance now run on a schedule instead of by hand, freeing time for strategy and client work.
What I Delivered
Google Ads Reporting Bot: Automated weekly MCC-level performance reports via n8n — delivered to Slack and email, zero manual pulling.
LinkedIn Content Scheduler: End-to-end pipeline automating post scheduling from content calendar to direct publish.
404 Detection Script: Custom JS script scanning all destination URLs across MCC for broken links on schedule.
Negative Keyword Miner: Automated search term harvesting script identifying and flagging negative keyword candidates weekly.
Bid Rule Script: MCC-level bid enforcement automation pausing underperformers and adjusting based on QS thresholds.